Matt Johnson

Diversifying Glamping Offerings By Going Beyond the Tent

Author: Matt JohnsonPhotos/Graphics: Mike HawthornePublished: Feb 25, 2024

The glamping industry has seen a remarkable evolution in the past few years, transitioning from a niche market to a mainstream travel option.

This rise in popularity has glamping business owners thinking about how to stand out in an increasingly crowded marketplace.

While traditional tents have been the backbone of glamping, there’s a growing trend toward diversification. Businesses are now looking beyond the canvas to attract more customers and enhance their stay with unique, memorable experiences.

These are some of the best ideas we’ve seen over the years, and we’re also including photos to help you make your glamping destination stand out from the crowd.

Adding a twist to accommodation.

The heart of any glamping business is its accommodation, and this is where innovation can truly shine.

Moving beyond the tent involves integrating different structures catering to a broader audience.

Think treehouses perched among the forest canopy, offering panoramic views and a childhood dream come to life. Or consider cozy, eco-friendly pods that blend into their natural surroundings, providing a sleek, modern alternative to rustic camping.

Glamping Treehouse in the Forest with Fairy Lights
Treehouses are more on the expensive side of accomodations, but they’re one of the most unique glamping experiences your guests will ever have.

Yurts and tipis bring a cultural element to the glamping experience, connecting guests with traditional dwellings from around the world.

Glamping Teepee in the Hills with Lanterns
Teepees are unique accomodations that are easy to set up and set your destination apart from the rest.

For those looking for a more luxe experience, airstreams and renovated vintage caravans offer a nostalgic charm with all the modern comforts.

Each of these accommodations provides a unique backdrop to a getaway, appealing to different tastes and interests.

Elevating the experience with amenities.

The allure of glamping lies in its ability to combine nature’s serenity with a hotel’s comforts.

Diversifying amenities plays a crucial role in attracting a wider clientele. High-quality, luxurious bedding, en-suite bathrooms, and private hot tubs are just the start.

Hot Tub at a Glamping Destination

Offering Wi-Fi and charging stations ensures that even the most tech-reliant guests can stay connected if they choose. After all, some of your guests are looking for a disconnected adventure.

On-site amenities can also extend beyond the accommodation.

Gourmet dining options that utilize local produce, outdoor cinemas under the stars, and wellness activities like yoga and meditation classes add layers of enjoyment to the glamping experience.

Fine Dining at Bar Harbor Glamping Resort
People love eating, so take the dining experience up a notch like this glamping destination did.

Providing guided hikes, water sports, and bike rentals for adventure seekers encourages exploration and physical activity.

Crafting unique experiences.

What truly sets a glamping business apart is the creation of unique, unforgettable experiences. This means thinking creatively about what you can offer that guests can’t find elsewhere.

  • Think outside the box. Innovation is key. Consider what you can offer that truly stands out from the rest.
  • Engage Through Learning: Host workshops that get guests up close with nature. This could be anything from survival skills and foraging to bushcraft. It’s all about education with a twist of fun.
  • Local collaboration. Forge partnerships with local artisans. Offering guests craft or cooking classes not only spices up their stay but also shines a light on the local culture and talent.
  • Seasonal specials. Organize events that align with the seasons. Think harvest festivals in autumn, stargazing nights during summer, or a winter wonderland when the snow falls. These themed weekends keep your offerings vibrant and give guests a reason to return.
  • Exclusive experiences. Tailor experiences that cater to individual interests or celebrate special occasions make each guest’s stay personalized and unforgettable.
  • Eco-conscious adventures. Integrate eco-friendly practices and sustainability into your experiences, such as guided eco-tours or wildlife conservation workshops. This not only educates guests about environmental stewardship but also enhances their connection to the natural world.
Artisan Workshop at a Glamping Resort
This glamping destination teamed up with a local artisan to host a workshop every Saturday morning.

By weaving these elements into your glamping business, you’ll not only set yourself apart but also create a destination that guests will cherish and return to, eager for the next unique adventure.

Integrating technology for a seamless experience.

In today’s digital age, incorporating technology can significantly enhance the glamping experience.

Online booking systems, virtual tours, and mobile apps for on-site services streamline operations and add a layer of convenience for guests.

Implementing smart technology in accommodations, such as automated climate control and smart locks, provides a comfortable and secure environment.

Social media plays a pivotal role in marketing glamping businesses, offering a platform to showcase unique accommodations and experiences.

Engaging content, virtual tours, and guest testimonials can spark interest and drive bookings.

On top of that, leveraging technology to gather feedback and suggestions from guests can provide valuable insights for future improvements and offerings. You could automate this entire process for them as well.

Elevate your glamping offerings.

The key to diversifying glamping offerings lies in creativityinnovation, and a deep understanding of your target audience.

Glamping businesses can set themselves apart in a competitive market by expanding the range of accommodations, enhancing amenities, crafting unique experiences, and integrating technology.

These efforts attract a wider array of guests and elevate the overall glamping experience, ensuring that guests leave with lasting memories and a desire to return.

In an industry where travelers are seeking more personalized and unique getaways, glamping businesses that think beyond the tent are poised for success.


Matt Johnson

Senior Content Writer

Matt is an experienced camper and glamping enthusiast with a Master's degree in Wildlife Science from Texas A&M University. Authoring posts for GlamperGear, he shares his wealth of knowledge on picturesque campsites, luxurious accommodations, and the best gear for outdoor adventures. His passion for nature and knack for comfort in the wilderness make him an expert guide for your next camping endeavor.

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