Matt Johnson

Mastering Social Media: A Comprehensive Guide for Glamping Business Owners

Author: Matt JohnsonPhotos/Graphics: Mike HawthornePublished: Dec 11, 2023

Social media has become an essential tool for businesses of all types and sizes. It is one of the most effective ways to reach customers, engage with them, and drive sales. If you have a glamping resort or even a simple Airbnb glamping destination, then you should definitely harness the power of social media to promote your brand and increase your revenue. 

However, mastering social media can be a daunting task, especially if you’re not familiar with its nuances. 

Fortunately, we’ve got a few tips for you to help navigate the complexities of social media and make the most out of it for your glamping business. This is more of a holistic strategy that will help you build your online presence through social media.

Define your objectives and goals.

The first step to mastering social media is to define your objectives and goals. 

What do you want to achieve with your social media efforts? Do you want to increase brand awareness, drive traffic to your website, or generate more leads? 

Obviously, you want to increase sales, but how do you plan on using social media to achieve that? 

Once you have a clear idea of your goals and objectives, you can create a social media strategy that aligns with them. 

Your strategy should include the social media platforms you’ll use, the content you’ll create, the frequency of your posts, and the metrics you’ll track to evaluate your success.

Choose the right social media platforms.

There are numerous social media platforms available, and each of them has a unique set of features, audiences, and benefits. 

You don’t have to be present on every platform, but you should choose the ones that align with your business goals and target audience. 

The ones we see the most success with in the glamping industry are Instagram, Facebook, and Pinterest. 

  • Instagram is a visual platform perfect for showcasing the beauty of your glamping destination. 
  • Facebook is great for community building and engaging with potential customers through posts, events, and groups. 
  • Pinterest is ideal for driving traffic to your website through visually appealing pins.

There are others you might see some value in, such as TikTok or YouTube, but we recommend starting with the top three listed above and expanding from there.

Create valuable content for your followers.

Content is king in the world of social media. People love seeing what’s happening at your destination, behind-the-scenes footage, and real-life experiences. 

This brings a level of authenticity and relatability that traditional advertising lacks. 

To create a compelling social media presence, you must create valuable content that engages your target audience, educates them, entertains them, and inspires them to take action. 

Some of the best things we’ve seen posted by glamping businesses on social media include—

  • Photos and videos of their unique accommodations, facilities, and surroundings.
  • Behind-the-scenes footage of their daily operations.
  • User-generated content from satisfied guests. We’re talking about reviews!
  • Collaborations with influencers and local businesses.
  • Educational content about glamping trends, tips, and tricks.
  • Contests and giveaways to increase engagement and reach a wider audience.

Your content should be authentic, informative, and relevant to your brand and target audience. You can create blog posts, videos, images, and infographics.

Glamping Business Owner Posting to Social Media

Engage with your followers.

Social media is all about engagement, and the more you engage with your followers, the more successful your social media efforts will be. 

Take the time to respond to comments, answer messages, and foster conversations. 

Ask questions, run polls, and post user-generated content. 

The key is to be authentic genuine, and create a connection with your followers. When you establish a relationship with them, they’re more likely to come to your destination or even refer it out to their friends.

By engaging with your followers, you build relationships, establish trust, and create brand ambassadors.

Measure your results!

To master social media, you need to track your results and evaluate your success. You don’t know if a specific type of post is working well unless you are tracking it. 

Use social media analytics tools to measure your performance, track engagement, and identify areas for improvement. 

Most of these platforms have analytics built in and will give you a good idea of what is working and what is not. You can also use other platforms such as Metricool, Hootsuite, and Buffer. These all have plenty of options to help you measure your results and schedule posts.

By measuring your results, you can adapt your strategy accordingly and improve your social media presence.

Take your glamping business social media game to the next level.

Social media is an essential tool for glamping business owners who want to increase brand awareness, drive traffic, generate leads, and boost sales. 

By following the tips outlined in this guide, you can create a robust social media presence that engages your target audience, builds relationships, and drives business growth. 

Remember, mastering social media takes time, patience, and consistency, so start small, stay focused, and enjoy the journey.


Matt Johnson

Senior Content Writer

Matt is an experienced camper and glamping enthusiast with a Master's degree in Wildlife Science from Texas A&M University. Authoring posts for GlamperGear, he shares his wealth of knowledge on picturesque campsites, luxurious accommodations, and the best gear for outdoor adventures. His passion for nature and knack for comfort in the wilderness make him an expert guide for your next camping endeavor.

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