Matt Johnson

Leveraging Local Partnerships for a Thriving Glamping Business

Author: Matt JohnsonPhotos/Graphics: Mike HawthornePublished: Jan 13, 2024

Want to grow your glamping business? Of course you do! That’s why we’re going to discuss how local partnerships can transform a glamping business into a thriving community hub. 

We’ve put together various strategies Airbnb hosts and glamping destination resorts can employ to connect with local businesses, creating a symbiotic ecosystem that benefits everyone involved.

Uncovering the glamping business: A local partnership perspective.

Glamping, a blend of glamorous and camping, has taken the hospitality industry by storm. It offers a unique way for travelers to immerse themselves in nature without sacrificing comfort. 

This trend presents a golden opportunity to create memorable experiences by leveraging local partnerships for glamping business owners and Airbnb hosts.

Building relationships with local artisans and farmers.

Picture a glamping site where guests wake up to fresh, locally sourced produce or where the décor features handcrafted items from nearby artisans. 

That’s a pretty sweet added benefit for any Airbnb. After all, everyone needs to eat, so you’re catering to foodies and the general public.

Collaborating with local farmers and craftspeople doesn’t just add authenticity to the glamping experience; it fosters a sense of community and supports the local economy.

Not only do they get their name out and their products on tables, but you get the added benefit of listing your destination as a whole-food destination.

Hosting events with local Businesses.

Imagine hosting a wine-tasting evening with a local vineyard or a pottery workshop with a nearby studio. 

These events can enhance the guest experience while showcasing the richness of the local culture and talent.

But it goes well past wine tasting. Take a look at these partnership ideas—

  • Adventure sports company. Offering activities like kayaking, hiking, or rock climbing. It appeals to guests seeking adventure and outdoor experiences.
  • Wellness spa or yoga studio. Providing wellness retreats or yoga classes. It promotes relaxation and well-being, attracting a health-conscious clientele.
  • Local musicians or bands. Arranging live music nights or cultural events. This creates a lively and entertaining atmosphere at the resort.
  • Culinary chef or cooking school. Organizing cooking classes or gourmet dining experiences. This offers a unique culinary experience for food enthusiasts.
  • Photography workshop. Hosting photography classes or nature photo walks. It attracts hobbyists and those interested in capturing the natural beauty surrounding the resort.

There are plenty more event-driven ideas, but that should get you started.

Nature and adventure collaborations.

Glamping often attracts nature enthusiasts. Why not partner with local adventure companies to offer guided hikes, kayaking, or bird-watching tours? 

These partnerships can be a win-win, as they provide guests with unforgettable experiences while bringing business to local adventure guides.

Not only that, these businesses will also market your destination on their social media platforms and in their shops.

Culinary connections.

Food is a universal language and a vital part of any travel experience.

Collaborating with local eateries, food trucks, or chefs can introduce guests to the region’s culinary delights, turning their stay into a gastronomic adventure.

Take a look at every other glamping resort website. They always mention eateries around the area. That’s because that’s what glampers want! 

Pair up with these cooks and take your resort or Airbnb to the next level.

Customized local experiences.

Each guest is unique, and so are their interests. 

By partnering with a variety of local businesses – from yoga studios to historical tour guides – you can offer personalized experiences that cater to the diverse interests of your guests.

This really works well if you have a unique destination near an attraction or something spectacular. Imagine having a destination in Northern California and offering sightseeing tours through Yosemite.

Real-life examples: successful local partnerships.

It’s all about expanding your reach and influence as a business owner. That’s exactly what these small businesses are doing around the country to grow and thrive in this everchanging economy.

  • Farm-to-tent dining. A glamping site in California partners with local organic farms to provide guests with fresh meal ingredients, enhancing the farm-to-table concept.
  • Artisan workshops. In Oregon, a glamping destination collaborates with local artists to offer workshops where guests can create their own souvenirs, enriching their stay with hands-on creative experiences.
  • Adventure packages. A glamping resort in Colorado has teamed up with a local adventure company to offer whitewater rafting and rock climbing, making it a one-stop destination for thrill-seekers.

The importance of community engagement.

Engaging with the local community is not just about business; it’s about creating a network of support and shared growth. 

Over time, this will significantly affect your bottom line. And that’s what it’s all about.

Glamping sites can become a platform for community development and sustainability by promoting local culture and businesses.

Final thoughts and next steps for your glamping business.

Creating partnerships with local businesses is a powerful way to enhance the glamping experience, foster community ties, and drive economic growth. 

For glamping business owners and Airbnb hosts, the key is to find synergies with local businesses that align with their brand and guest expectations.

Your business will flourish, as well as your partners. This affects not only you but also the overall economy in your area.


Matt Johnson

Senior Content Writer

Matt is an experienced camper and glamping enthusiast with a Master's degree in Wildlife Science from Texas A&M University. Authoring posts for GlamperGear, he shares his wealth of knowledge on picturesque campsites, luxurious accommodations, and the best gear for outdoor adventures. His passion for nature and knack for comfort in the wilderness make him an expert guide for your next camping endeavor.

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